Localfy.social is a Brazilian social media management service that lets small business owners publish posts across up to five social networks by simply sending an audio message and photos via WhatsApp. The service handles professional captions, platform-specific optimization, and publishing, requiring no app installations or technical knowledge. Starting at R$ 99.70 per month, it offers plans with different posting volumes and no lock-in contracts.
Funding
Funding not disclosed
Founders
Product
Problem
Small business owners spend their days serving customers and often lack the time, energy, or know-how to maintain a consistent social media presence. Hiring a traditional agency can cost R$ 1,500 or more per month, which is out of budget for most micro and small enterprises, causing them to lose reach and potential customers.
Solution
Localfy.social provides a WhatsApp-based social media management service that handles publishing across multiple platforms without the customer ever needing to log into an app. The business owner simply sends an audio describing the post idea and photos, and the service writes platform-specific captions, optimizes content for each network, and publishes it on their behalf. Each post is tuned to the business's tone and local context through strategic onboarding questions, and captions are adapted for the content style of Instagram, YouTube, TikTok, LinkedIn, and Facebook. The service also optimizes posts to surface in AI-powered search engines like ChatGPT, Google, Gemini, and Perplexity, expanding the business's visibility beyond traditional social feeds.
Target Audience
Micro and small Brazilian business owners who lack time or social media expertise and want professional posting across multiple networks at an affordable price.
Features
- Voice-to-post workflow: customers send audio plus photos via WhatsApp; the service handles caption writing and publishing without requiring the user to access any social network
- Multi-network publishing: posts can be sent simultaneously to up to five strategic Brazilian platforms, including Instagram, YouTube, TikTok, LinkedIn, and Facebook
- Platform-specific caption optimization: hooks, tone, and hashtags are tailored for each network instead of copying the same text everywhere
- Business onboarding questionnaire: captures the business's differentiators and communication tone so each post uses the company's name, city, and unique voice rather than generic text
- AI-discovery optimization: content is structured to be findable on ChatGPT, Google, Gemini, and Perplexity
- Fast turnaround: first publication goes live on the same day, and approval happens via WhatsApp