Lob
Lob provides a direct mail platform that combines Postal IQ routing intelligence with a nationwide Print Delivery Network to help businesses send physical mail faster, more predictably, and at lower cost. The API-driven solution handles campaign creation, personalization, printing, and USPS delivery, with full tracking visibility down to the individual mailpiece. It supports high-volume, data-driven mail campaigns for marketing and operational use cases across industries like healthcare and financial services.
- Marketing Technology
- Logistics & Supply Chain
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Businesses that rely on direct mail for marketing, compliance, and operational communications face long lead times, unpredictable postage costs, and limited visibility into delivery. Traditional direct mail workflows require coordinating multiple vendors and lack the speed and data integration that digital channels provide, making it difficult to run timely, high-volume campaigns.
Solution
Lob provides a unified direct mail platform that combines campaign tools, APIs, and a nationwide Print Delivery Network to manage the entire process from creation to mailbox. Its Postal IQ routing intelligence automatically selects the most efficient USPS entry point for each mailpiece, reducing transit time and stabilizing postal costs. The platform supports data-driven personalization, segmentation, and tracking, giving teams full visibility into every send. Lob also handles printing through a vetted network of printers, ensuring consistent quality and compliance with industry regulations such as HIPAA, GDPR, and CCPA/CPRA.
Target Audience
Primary customers are marketing and operations teams at enterprises, agencies, and platforms that need to manage complex direct mail campaigns at scale, particularly in regulated industries such as healthcare, financial services, and insurance.
Features
- Postal IQ routing intelligence that optimizes USPS entry points for speed and cost efficiency
- Nationwide Print Delivery Network with local production to reduce transit time and stabilize costs
- API-driven platform with campaign tools, personalization, and segmentation capabilities
- Full tracking visibility with 8 essential tracking events per mailpiece, from pre-sort to delivery
- Print quality standards including Chromachecker and GRACoL 2013 color accuracy, precise trimming, and UV coating
- Security and compliance support for HIPAA/HITECH, SOC 2 Type 2, GDPR, and CCPA/CPRA
- Presort optimization and digital commingling to unlock USPS discounts