Li Xiang designs, manufactures, and sells premium electric SUVs—L7, L8, L9, and MEGA—that combine extended‑range powertrains, high‑capacity batteries, and lidar‑based autonomous driving features. The vehicles offer spacious three‑row cabins, up to 600 km NEDC range, and continuous over‑the‑air software updates, supported by a dedicated retail and service network and an online owner community.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking premium electric vehicles in China face limited choices that combine long-range performance, spacious interiors, and advanced driver assistance, often requiring compromises on price, range, or technology.
Solution
Li Xiang (理想) develops and sells a family of electric SUVs—L7, L8, L9, and MEGA—that integrate extended-range electric powertrains, high-capacity batteries, and proprietary autonomous driving systems. The vehicles are designed with roomy cabin layouts and premium materials to meet family and business needs while delivering competitive driving ranges. Li Xiang provides an online reservation system and a network of branded stores for test drives, sales, and after‑sales support. Over‑the‑air software updates continuously enhance vehicle performance, infotainment, and driver‑assist features. The brand also maintains a community platform where owners can share experiences and receive official support.
Target Audience
Primary customers are Chinese families and professionals looking for a premium, long‑range electric SUV with advanced driver assistance and a comprehensive ownership experience.
Features
- Extended‑range electric powertrain with a dedicated range‑extending engine for consistent long‑distance travel
- High‑density battery packs delivering up to 600 km (NEDC) range on a single charge
- Advanced driver‑assistance suite (Lidar‑based perception, adaptive cruise control, lane‑keeping, and automated parking)
- Spacious three‑row SUV architecture with configurable seating and premium interior finishes
- Integrated infotainment system with OTA updates, voice control, and seamless smartphone connectivity
- Dedicated Li Xiang retail and service network for test drives, sales, and maintenance
- Owner community portal for feedback, events, and real‑time support