Liv Up provides chef‑crafted, nutritionist‑designed frozen meals and meal kits that deliver balanced, portion‑controlled nutrition with the convenience of ready‑to‑heat dishes. Its menu includes fitness‑focused marmitas, low‑carb, vegetarian and meat‑free options, all packaged to preserve flavor and nutrients and delivered nationwide across Brazil with free shipping on qualifying orders.
Funding
$4.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers struggle to maintain a balanced, nutritious diet due to time constraints, limited cooking skills, and lack of affordable, ready‑to‑eat healthy options. This often leads to reliance on fast food or unbalanced meals, which can affect health and performance.
Solution
Liv Up offers a range of chef‑crafted, nutritionist‑designed frozen meals and meal kits that combine convenience with balanced nutrition. Their products include fitness‑focused marmitas, low‑carb, vegetarian, and meat‑free kits, all prepared with selected natural ingredients and free from artificial preservatives. Each dish is portion‑controlled, nutritionally labeled, and packaged for easy storage and reheating, allowing customers to enjoy varied, tasty meals without cooking or meal‑planning effort. Liv Up delivers these meals across more than 15 Brazilian states, providing free shipping on orders above a set threshold and flexible payment options, including credit cards, PIX, and meal vouchers.
Target Audience
Primary customers are health‑conscious individuals in Brazil—such as busy professionals, remote workers, and fitness enthusiasts—who seek convenient, affordable, and nutritionally balanced ready‑to‑eat meals.
Features
- Chef‑developed recipes reviewed by nutritionists to ensure macro‑ and micronutrient balance
- Wide menu variety: fitness marmitas, low‑carb, vegetarian, and meat‑free kits
- Ultra‑frozen packaging that preserves flavor, nutrients, and allows simple reheating
- Detailed nutritional information, ingredient lists, and allergen warnings available online
- Nationwide delivery network covering over 15 states with free shipping on qualifying orders
- Multiple payment methods supported, including credit cards, PIX, and meal vouchers
- Subscription‑free ordering via website or mobile app with optional cashback on first purchase