Livewire is a global gaming media company that helps brands reach Gen Z and Gen Alpha gamers by creating and executing interactive, performance‑driven campaigns inside games like Fortnite, Roblox, and AAA titles. Its proprietary Gamer.ID identity framework provides privacy‑safe, deterministic gamer IDs for precise, cookie‑free targeting and measurement across platforms, while its creative studio and data platform deliver end‑to‑end production, real‑time audience insights, and programmatic activation.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
3OFounders
Product
Problem
Brands struggle to reach and engage the rapidly growing gaming audience because traditional advertising channels lack the language, context, and real‑time interaction that gamers expect. This results in low relevance, poor measurement, and missed opportunities to connect with Gen Z and Gen Alpha consumers who spend the majority of their media time in interactive environments.
Solution
Livewire operates as a global gaming media company that translates brand messages into interactive, performance‑driven experiences within games and gaming‑adjacent platforms. It co‑creates branded gaming IP, designs in‑game ad units, and runs creator‑led campaigns across titles such as Fortnite, Roblox, and AAA games. Central to its offering is Gamer.ID, a privacy‑safe identity framework that resolves deterministic gamer IDs across devices, enabling precise, cookie‑free targeting and measurement. Livewire’s creative studio produces award‑winning campaigns, while its data platform supplies real‑time audience insights and programmatic activation through a clean‑room environment, allowing brands to reach the same gamer across multiple touchpoints with compliance and scale.
Target Audience
Primary customers are global consumer brands, agencies, and marketers seeking to reach Gen Z and Gen Alpha gamers, as well as entertainment and sports properties that want to embed their IP within interactive gaming experiences.
Features
- End‑to‑end campaign production including custom in‑game experiences, branded IP, and creator collaborations for platforms like Fortnite, Roblox, and major AAA titles
- Gamer.ID identity framework with Gamer.Graph that resolves millions of first‑party gamer IDs into privacy‑safe audience cohorts for deterministic targeting
- Integrated DMP and clean‑room infrastructure for real‑time audience segmentation, data onboarding, and secure activation across programmatic, in‑game, CTV, and retail media channels
- Direct integrations with gaming publishers, DSPs, and SSPs enabling seamless programmatic media buying and rewarded‑video ad delivery
- Measurement dashboards that provide engagement metrics (e.g., click‑through rates, active users) and cross‑platform attribution without reliance on third‑party cookies
- Creative studio expertise in adapting brand narratives into interactive formats such as in‑app mini‑games, raid levels, and live tournament events