Deepica Mutyala
Founder
Livetinted
Livetinted offers inclusive, clean‑beauty sun care with its HUEGUARD® 3‑in‑1 Mineral Sunscreen, which combines SPF 30 mineral protection, moisturizer, and blurring primer in a single, non‑comedogenic formula that leaves no white cast and works for all skin tones. The vegan, cruelty‑free product uses non‑nano zinc oxide and botanical actives for broad‑spectrum UVA/UVB/blue‑light protection, hydration, and antioxidant benefits, and is reef‑friendly and fragrance‑free. The brand also provides the SUPERHUE® Hyperpigmentation Serum Stick, a portable balm‑to‑serum that brightens dark spots while delivering skin‑care actives.
- Commerce & Shopping
- Consumer Goods
Updated 5 months ago
Funding
Raised to date
$10MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Many consumers struggle to find sunscreen products that provide broad-spectrum protection, moisturize, and act as a primer while also matching a wide range of skin tones and meeting clean beauty standards. Traditional sunscreens often leave a white cast, contain harmful ingredients, or require multiple separate products, leading to inconvenience and reduced compliance.
Solution
Livetinted addresses these gaps with its HUEGUARD® 3-in-1 Mineral Sunscreen, a vegan, cruelty‑free formulation that combines SPF 30 mineral protection, hydration, and a blurring primer in a single, non‑comedogenic product. The sunscreen uses 18.25% non‑nano zinc oxide to block UVA, UVB, and blue light without leaving a visible residue, making it suitable for all skin tones. Additional botanical actives such as bisabolol, sea buckthorn oil, and vitamin E provide antioxidant, soothing, and moisture‑retaining benefits. The product is reef‑friendly, fragrance‑free, and dermatologist‑tested, allowing users to apply it head‑to‑toe year‑round, either alone or under makeup. Livetinted also offers the SUPERHUE® Hyperpigmentation Serum Stick, a balm‑to‑serum format that delivers brightening actives to fade dark spots while maintaining a portable, mess‑free application.
Target Audience
Primary customers are health‑conscious consumers who need reliable, inclusive sun protection and multitasking skin care, including individuals with diverse skin tones, outdoor enthusiasts, and makeup users seeking a seamless primer‑sunscreen solution.
Features
- 3‑in‑1 sunscreen, moisturizer, and primer in one lightweight formula
- 100% mineral SPF 30 with 18.25% non‑nano zinc oxide for broad‑spectrum UVA/UVB/blue‑light protection
- Vegan, cruelty‑free, reef‑friendly, fragrance‑free, and non‑comedogenic composition
- Added skin‑care actives: bisabolol, sea buckthorn oil, ground cherry extract, and vitamin E for antioxidant, soothing, and moisture‑locking effects
- Transparent, non‑white‑cast finish suitable for all skin tones, enabling head‑to‑toe application
- Clinically proven efficacy with dermatologist testing and award recognitions (WWD Editor’s Choice SPF 2025, Chatelaine Best Facial Sunscreen for Dark Skin 2024)
- SUPERHUE® Hyperpigmentation Serum Stick delivers a balm‑to‑serum texture with brightening ingredients for targeted spot treatment