Safely designs personal safety devices that combine multiple defensive tools into a single, everyday-carry format. The Sidekick integrates pepper spray, a 130 dB alarm, SOS alerts, a removable spike, and a rechargeable flashlight to help users respond to threats without needing to carry a separate bag or weapon.
Funding
Funding not disclosed
Founders
Product
Problem
Many people, particularly women, feel unsafe in everyday situations like walking, commuting, or running errands, yet traditional self-defense tools are often bulky, inconvenient, or require separate devices for different threats. This makes it difficult to stay prepared and confident without compromising on portability or ease of use.
Solution
Safely provides a compact, all-in-one personal safety device called the Sidekick that fits in the hand rather than a bag. The device combines six response mechanisms—pepper spray or gel, a 130 dB alarm, SOS emergency alerts, a removable spike, a knux or strap grip, and a rechargeable flashlight—so users can create distance, deter, strike, draw attention, light the way, or call for help from one tool. The ergonomic grip and integrated flashlight support proactive awareness, while the lightweight, rechargeable design encourages consistent daily carry. Safely also offers free educational resources and a water-based practice spray to help users train safely and build confidence in using the device effectively.
Target Audience
Primary customers are women and other individuals seeking practical, everyday personal safety tools for activities like walking, commuting, and running errands, as well as self-defense instructors and gift buyers looking for approachable safety products.
Features
- Integrated 130 dB personal alarm and SOS emergency alert system for drawing attention and notifying contacts
- Max-strength pepper spray or pepper gel formula with a safety lock to prevent accidental deployment
- Removable spike and knux or strap grip options for physical defense and versatile handling
- Rechargeable flashlight with ergonomic grip designed for proactive awareness and deterrence
- Lightweight construction with multiple attachment options for keychains, bags, or belts
- Water-based practice spray that fits the same case as the real pepper spray for safe, mess-free training