LiveRetail is an automated marketing platform that transforms dealership and eCommerce inventory into localized ads and posts, streamlining the advertising process through content ingestion, production, and media buying. By enabling franchisees to access ready-to-run ads at a low monthly cost, the platform enhances local marketing effectiveness, resulting in a 230% increase in traffic and 30-60% more media reach for partner brands.
Funding
$1.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Franchisees and eCommerce businesses often struggle to efficiently create and deploy localized marketing campaigns that leverage brand-approved content. The process of adapting national campaigns for local markets can be time-consuming and expensive, hindering their ability to reach target customers and maximize advertising ROI. Many businesses lack a centralized platform to manage content ingestion, ad production, media buying, and cross-channel reporting.
Solution
LiveRetail offers an automated marketing platform designed to streamline the creation and deployment of localized advertising campaigns for franchisees and eCommerce businesses. The platform ingests brand-approved content and automatically transforms it into ready-to-run ads and social media posts tailored for specific locations. By centralizing content collection, automated ad production, media buying, and cross-channel reporting, LiveRetail simplifies the marketing process and enhances local marketing effectiveness. The platform enables businesses to empower local stores with ready-to-run ads, which can be posted at no cost or run with a set budget, increasing traffic and media reach.
Target Audience
LiveRetail targets franchisors looking to provide a full end-to-end automated marketing solution to their franchisees, as well as eCommerce businesses seeking to drive traffic and increase sales through localized advertising.
Features
- Automated ad production from new inventory, incentives, and pre-owned inventory
- Centralized platform for content ingestion, ad production, media buying, and cross-channel reporting
- Localization capabilities to include city/town in creative and targeting
- Integration with social media pages to turn them into a retail media network
- Automated weekly email with ready-to-run ads for franchisees
- Ability to set advertising budgets from $100 to $100,000
- Support for new inventory with regional incentives, pre-owned inventory, and after-sales marketing