LiveRead provides a unified platform for managing audio and video podcast advertising, serving podcast networks, hosts, brands, and agencies. It consolidates tasks such as media kit creation, proposal generation, insertion order handling, air-checks, and billing into a single workflow, reducing errors and costs while increasing efficiency. Users can build tiered pricing plans, share dynamic proposals via secure links, and track ad delivery in real time.
Funding
Funding not disclosed
Founders
Product
Problem
Podcast advertising workflows involve multiple disconnected tools for media kit creation, proposal drafting, insertion order management, air‑check verification, and billing, leading to manual errors, high operational costs, and delayed revenue realization.
Solution
LiveRead offers a unified SaaS platform that consolidates the entire podcast ad sales process for networks, hosts, brands, and agencies. Users can design tiered advertising packages with defined deliverables, generate professional proposals that update dynamically via secure links, and manage insertion orders—including show selection, ad types, targeting, pricing, and terms—all within a single interface. Real‑time tracking of ad delivery and integrated billing reduce administrative overhead and improve revenue efficiency. The platform’s centralized workflow ensures alignment across internal teams and provides a transparent view of campaign performance.
Target Audience
Primary customers are podcast networks, individual podcast hosts, advertising agencies, and brands that purchase or sell audio and video podcast ad inventory.
Features
- Drag‑and‑drop builder for flexible, tiered pricing plans and advertising packages
- Dynamic proposal generation with secure, shareable links that auto‑update on changes
- Comprehensive insertion order management covering shows, ad formats, targeting, pricing, and contractual terms
- Real‑time ad delivery monitoring and air‑check verification within the same dashboard
- Integrated billing and invoicing tools to streamline payment collection and financial reporting
- Centralized media kit repository for consistent brand assets and specifications