LiveLong provides a direct‑to‑consumer blood testing service in the Netherlands that lets users order health panels online and submit samples at walk‑in collection points without a GP referral. Samples are processed by EU‑certified labs with results reviewed by physicians and delivered through a secure portal within 48 hours, including trend visualizations and optional tele‑consultations.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals in the Netherlands must obtain a general‑practice referral to access comprehensive blood testing, which creates scheduling delays, limits preventive screening, and adds administrative friction for expats and busy professionals. Slow laboratory turnaround further reduces the usefulness of results for timely health management.
Solution
LiveLong offers a direct‑to‑consumer preventive blood testing platform that removes the GP referral requirement. Users select a health package online, visit a walk‑in collection point in Amsterdam, and have their samples processed by EU‑certified laboratories. Certified physicians review and annotate the results, which are delivered through a secure portal within 48 hours. The portal visualizes trends, provides actionable health insights, and allows optional tele‑consultations. Repeat testing is encouraged every 6–12 months to track progress and refine recommendations.
Target Audience
The service targets health‑conscious residents of the Netherlands—particularly expats, professionals, and individuals seeking proactive wellness monitoring without navigating primary‑care referrals.
Features
- Web‑based package selection with three tiered panels (Essential, Comprehensive, Premier) covering hematology, metabolic, inflammatory, vitamin, and hormone markers
- Account creation and brief health questionnaire to personalize result interpretation
- Walk‑in blood‑draw locations in Amsterdam with no appointment required, supporting same‑day sampling
- EU‑certified laboratory network ensuring compliance with ISO 15189 standards and rapid 48‑hour result turnaround
- Physician‑reviewed reports that include annotated findings, risk flags, and lifestyle recommendations
- Secure online dashboard displaying longitudinal trends, downloadable PDFs, and integration with optional video consultations
- Automated reminder system for retesting intervals (6–12 months) to support continuous preventive monitoring
- End‑to‑end data encryption and GDPR‑compliant storage to protect personal health information