LiveCRM
LiveCRM is an AI-native operations layer that continuously reconciles CRM data in Salesforce and HubSpot against external reality. The platform monitors an entire TAM for changes, normalizes records, enriches with provider-supplied data, and surfaces every proposed write as a run in an approval queue—nothing writes to the CRM without explicit confirmation, and every write is reversible with a per-write audit trail. A natural-language Console lets users describe desired outcomes, and AI agents can access the same capabilities via an MCP server with read permissions always free and write grants issued at the tenant level.
- Sales Technology
- Artificial Intelligence
- Enterprise Software
- Software Only
- AI Agents
Funding
Founders
Founder details are not available yet.
Product
Problem
CRM data decays rapidly—70% becomes inaccurate within 12 months—because contacts change jobs, companies get acquired, and territories shift without propagating into systems like Salesforce or HubSpot. AI agents and automations read stale records as truth and act on errors at machine speed, while existing rules engines break when schemas change and require constant manual upkeep.
Solution
LiveCRM is an AI-native operations layer that continuously reconciles CRM data against external reality. The platform monitors an entire TAM for changes, normalizes records, enriches with provider-supplied data, and surfaces every proposed write as a run in an approval queue. Nothing writes to the CRM without explicit confirmation, and every write is reversible with a per-write audit trail. A natural-language Console lets users describe desired outcomes, and the system composes scoped, counted runs for review. Agents can access the same capabilities via an MCP server, with read permissions always free and write grants issued at the tenant level. Monitoring, normalization, and reversals are always free; customers pay only when LiveCRM changes a record.
Target Audience
Primary customers are revenue operations and data operations teams at B2B companies using Salesforce or HubSpot who need their CRM data continuously corrected and reliable for AI agents, forecasting, and automation. The platform is also suited for enterprise organizations preparing their CRM data for agentic AI deployments.
Features
- Continuous monitoring of the entire CRM for external changes (job moves, acquisitions, territory shifts) at no cost
- Natural-language Console that translates plain-English instructions into ordered, scoped runs held for explicit approval before any write
- Per-write audit trail with individual reversal capability for every change, plus mass update/delete, merge, and archive tools
- MCP server enabling AI agents to query the reconciled mirror and create run plans, with separate permissions for proposing and dispatching writes
- Deduplication, normalization, enrichment, assignment, scoring, segmentation, verification, and job-change detection tools that run through the customer's own provider credentials
- Integration with Salesforce and HubSpot, with Slack alerts and an AI Readiness Scan that reports current data issues before any change is made