The startup has developed a behavior change AI platform that integrates behavioral science with artificial intelligence to create evidence-based programs. This platform enables healthcare systems and employers to enhance individual engagement and improve health outcomes by effectively addressing the barriers to behavior change.
Funding
$73.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Healthcare systems and payers face challenges in engaging individuals in their health, leading to poor outcomes, increased costs, and difficulties in achieving value-based care goals. Traditional engagement methods often fail to address the unique behavioral factors that influence individual health decisions.
Solution
Lirio provides a behavior change AI platform that leverages behavioral science and artificial intelligence to deliver hyper-personalized communications, driving individual engagement and improving health outcomes. The platform, powered by a Large Behavior Model (LBM), analyzes health journey, social context, and engagement data to understand individual behaviors and motivations. Lirio then orchestrates behavioral interventions, delivering tailored content through various channels, optimizing for the right timing and delivery to overcome specific barriers to action. The platform continuously learns from consumer behavior, adapting interventions to drive sustained engagement and support individuals' unique health journeys, ultimately leading to healthier populations and lower costs of care.
Target Audience
Lirio's primary customers are health systems and payers seeking to improve patient and member engagement, close gaps in care, and achieve better outcomes in value-based care environments.
Features
- Large Behavior Model (LBM) for healthcare, bridging behavioral science and AI to enhance health outcomes
- Precision Nudging® technology that tailors interventions to each person's unique barriers to action
- Evidence-based interventions designed to overcome barriers to health actions
- Intervention transcreation for language translation and cultural adaptation
- Omni-channel optimization, delivering interventions via email, text, push notifications, and chatbots
- Hyper-personalized journeys that automatically deploy behavioral interventions based on intelligent identification of the next best action
- Data visualization through client- and program-specific dashboards
- Predictive consumer insights with exclusive behavioral profiles and in-depth primary data
- Interoperability with existing data infrastructure, engagement channels, and workflows
- HITRUST-certified and SOC II Type 2-compliant framework to ensure data security