Media
ThinAir™ is an intelligent media infrastructure platform that transforms live sports into shared, real-time experiences for leagues, broadcasters, and universities. The mobile-first, direct-to-consumer solution enables these organizations to own fan engagement, data, and economics while addressing fragmentation across broadcast and streaming channels. It also provides collegiate athletic departments with tools to manage athlete monetization, automate NIL compliance, and build membership-based fan communities.
- Media & Entertainment
- Software Only
- Sports Technology
Funding
Founders
Product
Problem
Major sports leagues distribute games across multiple broadcasters and streaming services, forcing fans to navigate fragmented platforms and pay for multiple subscriptions to follow a full season. Young, mobile-first viewers are less likely to pay for several services, and their real-time engagement across chat, social, and betting happens in disconnected apps, creating delays, spoilers, and a fragmented experience that pulls them away from the live game. This limits access to live games, shifts attention to highlights, and pressures premium advertising value.
Solution
ThinAir™ provides a mobile-first, direct-to-consumer media platform that enables leagues, broadcasters, conferences, and universities to connect directly with fans, owning the engagement, data, and economics. The platform delivers next-gen streaming media services and "Collective Reality" features that transform passive viewing into a shared, real-time experience. For collegiate programs, ThinAir offers a media stack to distribute all sports, activate communities, and generate new revenue streams, while equipping athletic departments and collectives to manage athlete monetization and automate NIL compliance. The platform also supports membership-based communities across alumni, students, athletes, and superfans, driving recurring revenue and sustained engagement.
Target Audience
Primary customers are major sports leagues, broadcasters, conferences, and universities seeking to own direct fan relationships and generate new revenue streams. The platform also targets collegiate athletic departments and collectives needing infrastructure for athlete monetization, NIL compliance, and community engagement.
Features
- Mobile-first, direct-to-consumer streaming infrastructure purpose-built for live sports distribution
- "Collective Reality" features that enable shared, real-time fan experiences across chat, social, and betting
- Unlimited inventory for premium mobile video advertising and sponsorships
- University-focused media stack for distributing all sports and activating campus communities
- Tools for athletic departments and collectives to manage athlete monetization and automate NIL compliance
- Membership-based community infrastructure supporting alumni, students, athletes, and superfans