Toffee provides an end-to-end fintech platform that enables game developers to convert non-paying players into paying customers through a loyalty program that rewards in-game achievements. By integrating a customized debit card system, Toffee enhances player engagement and generates revenue from both in-app purchases and real-world transactions.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many mobile game developers struggle to convert non-paying players into paying customers and to maintain long-term player engagement. Traditional methods of monetization often fail to capture the potential revenue from a large segment of the player base.
Solution
Toffee provides a fintech platform that enables game developers to monetize non-paying players through a loyalty program integrated with a customized debit card system. By rewarding in-game achievements with loyalty points redeemable for in-app purchases or real-world spending, Toffee incentivizes players to engage more deeply with the game. The platform offers real-time user profiling to identify high-potential customers and provides developers with personal and behavioral insights to enhance their LiveOps strategies. The debit card, issued through a partner bank, promotes brand awareness and unlocks a new revenue stream through interchange fees shared with the game developer.
Target Audience
Toffee primarily targets mobile game developers looking to increase player engagement, monetize non-paying users, and generate new revenue streams beyond in-app purchases.
Features
- Customized debit cards featuring the game's branding
- Loyalty program that rewards in-game achievements with points
- Real-time user profiling to identify high-spending potential
- Integration with a U.S. bank, providing FDIC insurance for cardholders
- Cashback rewards for users on real-world purchases, redeemable for in-game items
- Tipping and P2P transfers by game username
- Integrated item exchange and trading
- API connectivity for seamless integration with existing game systems