Linqia provides a SaaS platform that centralizes the influencer marketing workflow, offering creator discovery through a 1.5 billion‑point data graph and Google Vision, unified campaign management, rights handling, and brand‑safety controls. The system delivers real‑time analytics, AI‑driven spend optimization, and open API integrations with martech stacks, allowing brands and agencies to plan, execute, and measure multi‑channel influencer programs at scale.
Funding
Funding not disclosed
Founders
Product
Problem
Influencer marketing campaigns often suffer from fragmented workflows, limited creator discovery, and inadequate brand‑safety controls, making it difficult for marketers to plan, execute, and measure initiatives at scale. The lack of real‑time performance data forces brands to rely on guesswork, leading to inefficient spend and unpredictable ROI.
Solution
Linqia offers an integrated SaaS platform combined with optional managed services that centralizes the entire influencer marketing lifecycle. The platform ingests over 1.5 billion data points and leverages Google Vision to surface relevant creators while enforcing brand‑safety policies. Marketers design, approve, and launch campaigns from a single dashboard that automates content rights negotiations, custom music licensing, and influencer contracts. Real‑time analytics apply multivariate testing and AI‑driven attribution to optimize in‑flight assets and de‑risk ad spend. Results are delivered through customizable reports and API endpoints that can be fed into existing martech stacks or DMPs, enabling data‑driven decision making without manual reconciliation.
Target Audience
The primary customers are mid‑to‑large consumer brands and performance‑focused advertising agencies that run multi‑channel influencer programs at volume. The solution also serves enterprise‑level creators seeking streamlined partnership workflows.
Features
- Creator discovery engine powered by Google Vision and a proprietary 1.5 B‑point data graph for audience‑fit matching
- Unified campaign dashboard for brief creation, content approvals, rights management, and brand‑safety flagging
- Cloud‑native measurement layer with multivariate testing, incremental lift modeling, and real‑time KPI dashboards
- AI‑augmented optimization that automatically reallocates spend to top‑performing creative variations
- Open RESTful API and native integrations (e.g., Salesforce Marketing Cloud, Adobe Experience Platform) for seamless data flow
- Optional managed‑services suite handling influencer negotiations, contract execution, and custom asset production
- End‑to‑end encryption and compliance with GDPR and CCPA for creator and consumer data