Linq360 provides a proprietary data solution that links business executives to their consumer profiles, offering a 360-degree view of individuals' professional and personal lives. This integration enables businesses to develop targeted strategies by leveraging over 400 data points, including firmographics and consumer behavior insights, to enhance sales, marketing, and data science workflows.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to gain a comprehensive understanding of their customers, as data is typically siloed between professional and personal profiles. This lack of integration hinders the ability to create targeted strategies and personalized experiences.
Solution
Linq360 offers a data solution that connects business executive profiles with consumer data, providing a 360-degree view of individuals. This integration allows businesses to leverage over 300 consumer data elements, including demographics, home, auto, behavioral, intent, and purchase data, alongside firmographics, classification codes, employee counts, revenue range, and business contact information. By linking these datasets, Linq360 enables a holistic understanding of customers, bridging insights from their business engagements and consumer behaviors. This connected data facilitates more targeted and personalized strategies across both business and consumer interactions and workflows, enhancing sales, marketing, and data science applications.
Target Audience
Linq360 primarily serves businesses in the insurance and financial services sectors, as well as those seeking to enhance their sales, marketing, and data science workflows through a comprehensive understanding of their customers.
Features
- **Business Linq:** Firmographics, classification codes, employee counts, revenue range, and business contacts.
- **Consumer Linq:** Demographic data, home data, auto data, behavioral & intent data, and purchase data.
- **Proprietary Connection:** Links business executives/owners to their consumer profiles.
- **Extensive Classification Codes:** Detailed industry descriptions.