LinkUp™ is a dynamic golf marketplace that lets players book tee times at real‑time prices, showing discounted rates up to 35% off rack and allowing golfers to earn rewards when they play during low‑demand periods. The platform provides courses with dynamic pricing tools, demand multipliers and revenue‑share options, and courses can adjust suggested rates or override them at any time.
Funding
Funding not disclosed
Founders
Product
Problem
Golf courses often have unused tee time inventory during off‑peak periods, leading to lost revenue, while golfers pay full rack prices and miss opportunities for cheaper play.
Solution
LinkUp operates a dynamic golf marketplace that connects golfers with real‑time discounted tee times. By applying demand‑based pricing multipliers, the platform adjusts rates to reflect current course utilization, offering golfers savings of up to 35% off rack prices. Courses can modify multipliers on the fly and receive a revenue‑share on each round booked through the service, turning otherwise idle slots into income. The system presents available tee times, dynamic rates, and booking status in a single view, enabling players to book smarter and courses to optimize inventory without additional staffing.
Target Audience
Primary customers are golf courses seeking to increase utilization of their tee time inventory and golfers looking for lower‑cost, last‑minute tee time options.
Features
- Real‑time pricing display that updates based on course demand signals
- Dynamic rate engine with off‑peak, shoulder, and peak multipliers adjustable by the course
- Revenue‑share model that allocates a portion of each discounted round back to the course
- Integrated booking dashboard showing availability, player count, and discount percentages
- Automatic rate suggestions for courses, with the ability to override suggested prices instantly
- Mobile‑friendly interface for golfers to discover and reserve discounted tee times quickly