Switchy

Switchy is a link engagement platform that generates short URLs with native retargeting pixel integration for major ad networks and offers a two‑click Open Graph editor for customizable link previews. It delivers GDPR/CCPA‑compliant consent, real‑time analytics, A/B testing, custom branded domains, and API/webhook access for performance marketers, e‑commerce brands, and digital agencies.

200+ followers

Updated 2 months ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Marketers and advertisers often rely on generic URL shorteners that lack built‑in tracking pixels and visual customization, making it difficult to capture click‑level data, enforce privacy consent, and optimize click‑through rates for social media posts and ad campaigns.

Solution

Switchy delivers an all‑in‑one link engagement platform that generates short URLs with native pixel integration for major ad networks (Facebook, Instagram, LinkedIn, Google Ads, etc.). The UI lets users edit Open Graph metadata—title, description, image—in two clicks, producing link previews that drive higher CTR. Embedded pixels fire only after a GDPR/CCPA‑compliant consent overlay, ensuring lawful data collection. All interaction data (clicks, referrers, device, conversion events) streams to a real‑time analytics dashboard where users can run A/B tests, segment audiences, and export results via API. The service also supports custom branded domains and offers an affiliate program for performance partners.

Target Audience

The primary customers are performance marketers, e‑commerce brands, and digital agencies that run paid social and search campaigns and need granular click‑level retargeting data and link‑level optimization.

Features

Short URL engine with automatic injection of retargeting pixels for 15+ advertising platforms
Two‑click Open Graph editor that updates title, description, and thumbnail for each link
GDPR/CCPA opt‑in pop‑up with customizable branding and redirect to privacy policy
Real‑time dashboard showing clicks, referrer sources, geo‑location, and conversion metrics
Built‑in A/B testing module to compare variant link configurations and auto‑select winners
Custom domain (CNAME) support for brand‑consistent link branding (e.g., link.mycompany.com)
RESTful API and webhook endpoints for programmatic link creation, event streaming, and data export
Affiliate/partner portal with tracking links and commission reporting