About LinkBy

LinkBy offers a cost-per-click (CPC) and cost-per-thousand-impressions (CPM) platform that connects brands with premium publishers for targeted press release placements. This approach enables brands to drive measurable traffic and engagement while only paying for actual clicks or impressions, addressing the challenge of inefficient advertising spend in traditional media.

```xml <problem> Brands face challenges in efficiently reaching target audiences through traditional media channels, often encountering difficulties in measuring the direct impact of advertising spend on website traffic and engagement. This can lead to inefficient allocation of marketing budgets and difficulty in optimizing campaigns for maximum ROI. </problem> <solution> LinkBy provides a performance-based platform that connects brands with premium publishers, enabling targeted press release placements on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis. This approach allows brands to drive measurable traffic and engagement by paying only for actual clicks or impressions, ensuring a more efficient advertising spend. The platform facilitates customized campaigns where brands can set budgets, timeframes, and performance options, selecting from a publisher marketplace or Pubfeed content distribution network to reach their desired audience. </solution> <features> - CPC and CPM pricing models for performance-based advertising - Access to a network of premium news and lifestyle publishers - Customizable campaign settings, including budget, timeframe, and performance options - Publisher marketplace and Pubfeed content distribution network for targeted placements - Real-time tracking of clicks and impressions for campaign optimization - Integration with analytics platforms for ROI measurement - Automated content distribution to selected publishers - Reporting dashboard for monitoring campaign performance and engagement metrics </features> <target_audience> LinkBy primarily targets brands and marketing agencies seeking to enhance brand awareness, drive website traffic, and improve ROI on advertising spend through targeted press release placements. </target_audience> <revenue_model> LinkBy generates revenue through cost-per-click (CPC) and cost-per-thousand-impressions (CPM) charges, based on the performance of press release placements on its network of publishers. </revenue_model> ```

What does LinkBy do?

Where is LinkBy located?

LinkBy is based in Sydney, Australia.

When was LinkBy founded?

LinkBy was founded in 2020.

Location

Sydney, Australia

Founded

2020

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LinkBy

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Executive Summary

linkby.com

Founded 2020 – Sydney, Australia

Funding

No funding information available.

Team

No team information available.

Company Description

Problem

Brands face challenges in efficiently reaching target audiences through traditional media channels, often encountering difficulties in measuring the direct impact of advertising spend on website traffic and engagement. This can lead to inefficient allocation of marketing budgets and difficulty in optimizing campaigns for maximum ROI.

Solution

LinkBy provides a performance-based platform that connects brands with premium publishers, enabling targeted press release placements on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis. This approach allows brands to drive measurable traffic and engagement by paying only for actual clicks or impressions, ensuring a more efficient advertising spend. The platform facilitates customized campaigns where brands can set budgets, timeframes, and performance options, selecting from a publisher marketplace or Pubfeed content distribution network to reach their desired audience.

Features

CPC and CPM pricing models for performance-based advertising

Access to a network of premium news and lifestyle publishers

Customizable campaign settings, including budget, timeframe, and performance options

Publisher marketplace and Pubfeed content distribution network for targeted placements

Real-time tracking of clicks and impressions for campaign optimization

Integration with analytics platforms for ROI measurement

Automated content distribution to selected publishers

Reporting dashboard for monitoring campaign performance and engagement metrics

Target Audience

LinkBy primarily targets brands and marketing agencies seeking to enhance brand awareness, drive website traffic, and improve ROI on advertising spend through targeted press release placements.

Revenue Model

LinkBy generates revenue through cost-per-click (CPC) and cost-per-thousand-impressions (CPM) charges, based on the performance of press release placements on its network of publishers.