Limelight Platform provides an all-in-one solution for experiential marketing that automates lead capture and follow-up communications through real-time data collection and reporting. It addresses the challenges of fragmented tools and manual processes, enabling marketers to enhance event performance and increase qualified leads by up to 56%.
Funding
Funding not disclosed
Founders
Product
Problem
Experiential marketing campaigns often suffer from fragmented data collection, manual lead processing, and a lack of real-time performance insights. This makes it difficult for marketers to accurately measure event ROI, personalize customer journeys, and efficiently convert leads into sales.
Solution
Limelight Platform offers an integrated solution for managing and measuring experiential marketing campaigns, streamlining lead capture and automating follow-up communications. The platform enables marketers to build personalized event experiences, capture first-party data securely online or offline, and prioritize leads based on their readiness to buy. Real-time reporting provides insights into key metrics, allowing for data-driven decisions and improved event strategy. By integrating with business-critical tools like Salesforce, HubSpot, and Marketo, Limelight ensures accurate and up-to-date data across the marketing ecosystem.
Target Audience
The primary target audience includes marketing teams and event managers at brands and agencies who are looking to improve lead generation, engagement, and ROI from experiential marketing campaigns.
Features
- Customizable event registration forms for capturing attendee data online and offline
- Automated lead scoring and qualification based on event interactions and engagement
- Personalized follow-up email and SMS campaigns triggered by real-time event data
- Real-time dashboards for tracking key performance indicators (KPIs) such as lead volume, conversion rates, and ROI
- Integration with CRM and marketing automation platforms for seamless data synchronization
- Offline data capture capabilities for events with limited or no internet connectivity
- Role-based access control for managing user permissions and data security