Limelight is a B2B creator partnership platform that automates 90% of the influencer collaboration process, enabling brands to efficiently discover and engage with top B2B content creators across various channels. By providing real-time analytics and access to the largest database of B2B creators, Limelight helps brands maximize their return on investment from influencer marketing campaigns.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B brands often struggle to efficiently identify and engage with relevant content creators, leading to time-consuming manual outreach and difficulty in scaling influencer marketing efforts. This results in missed opportunities to connect with highly-engaged audiences and prove ROI through real-time analytics.
Solution
Limelight is a B2B creator partnership platform designed to streamline the influencer collaboration process, automating 90% of the steps involved. The platform enables brands to discover and match with verified creators in their niche, book ad slots across multiple channels, and measure campaign performance through real-time analytics. By providing access to a large database of B2B creators and an AI algorithm for high-quality matches, Limelight helps brands confidently deliver their messaging and maximize their return on investment. The platform also offers features such as on-demand booking and an automated process to simplify partnership management.
Target Audience
Limelight primarily targets B2B brands looking to scale their inbound marketing efforts by partnering with relevant content creators to reach highly-engaged audiences.
Features
- Advanced filtering to discover and match with verified B2B creators
- AI algorithm for high-quality matches based on credibility and brand safety
- On-demand booking to book multiple ad slots across various channels
- Real-time analytics to track campaign performance and prove ROI
- Automated process to streamline partnership formation and management
- Campaign page creation to attract creator applications
- Ability to repurpose viral creator content into paid social ads
- Human account manager support