Lilac St offers a range of DIY eyelash extension kits, individual lash styles, and related accessories for at‑home application. Customers can purchase starter kits, individual lashes, waterproof adhesives, and after‑care products, with optional subscription bundles that deliver curated lash sets at a discount. The business generates revenue through direct e‑commerce sales of these consumables and recurring subscription plans.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who want salon‑grade eyelash extensions face high salon fees, limited appointment availability, and the inconvenience of traveling to a specialist. Traditional falsies also lack durability and can cause irritation, leaving many beauty enthusiasts without a reliable, long‑lasting at‑home solution.
Solution
Lilac St delivers a complete DIY lash extension system that replicates professional results while letting users apply the lashes themselves. The catalog includes hand‑arranged, 100 % vegan Korean silk (PBT) lash clusters in dozens of styles, lengths, and curl variations, plus NanoSoft™ lashes that are up to 58 % lighter for enhanced comfort. A proprietary, waterproof “Eternal Bond” glue provides 7–10 days of wear, and a Crystal Coat sealant extends longevity further. All products are packaged in starter kits or sold à la carte, and a subscription service offers curated lash sets with up to 45 % discount, free welcome accessories, and flexible delivery schedules. Together, these components give users salon‑quality lashes on their own schedule, at a fraction of the cost.
Target Audience
DIY beauty enthusiasts and lash‑savvy consumers who want professional‑grade, long‑lasting eyelash extensions without salon visits, as well as frequent users who benefit from subscription savings and curated style options.
Features
- 100 % vegan Korean silk (PBT) lash fibers, hand‑crafted into clusters for natural‑looking volume
- NanoSoft™ technology: ultra‑thin fibers and medical‑grade nanofiber spine for feather‑light weight and all‑day flexibility
- Eternal Bond waterproof adhesive (quick‑dry, body‑safe) delivering 7–10 days of wear without lifting
- Crystal Coat sealant and Prelude priming pads for enhanced adhesion and easy removal
- Complete starter kits (applicator, primer, glue, sealant) and à‑la‑carte accessories for modular purchasing
- Subscription bundles with up to 45 % off lashes, 25 % off bonds & accessories, free U.S. shipping, and a $35 welcome kit
- Flexible subscription management: choose delivery frequency, skip, pause, or cancel at any time
- Rewards program that converts purchases and referrals into points redeemable for store credit or products