LightBoxTV offers a management platform for connected TV (CTV) advertising that utilizes data analytics and workflow automation to streamline media buying and performance tracking. The platform simplifies the complexities of fragmented advertising processes, enabling marketers to optimize their ad spend and enhance audience targeting.
Funding
$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AFFounders
Product
Problem
The connected TV (CTV) advertising landscape is fragmented across various inventory sources, including BVOD, AVOD, and FAST channels, making it difficult for advertisers to efficiently plan, manage, and optimize campaigns. Media buyers face challenges in reaching target audiences and gaining transparent performance reporting across these diverse environments.
Solution
LightBoxTV offers a unified platform for managing CTV advertising campaigns, providing a technology-first approach to simplify the complexities of the TV advertising ecosystem. The platform provides a single point of access to manage campaigns across diverse inventory sources, including BVOD, AVOD, FAST, and YouTube environments. LightBoxTV streamlines media buying and performance tracking through data-driven insights, workflow automation, and transparent reporting. The platform's capabilities include holistic campaign planning, simplified access to fragmented TV landscape, campaign activation and management, and transparent performance reporting.
Target Audience
LightBoxTV primarily serves marketers, media planners, and media buyers who need to effectively manage connected TV campaigns across an expanding and fragmented TV ecosystem.
Features
- Unified platform for planning, activating, and measuring CTV campaigns across multiple inventory sources
- Data-driven insights and audience targeting for creating impactful CTV campaigns
- Integration with Circana to enable planning and optimization based on consumer buying behavior
- Partnership with Vevo to deliver broadcast-quality planning and measurement to YouTube campaigns via Google Ad Manager integration
- Integration with Kogenta to incorporate footfall measurement, location segmentation, and point-of-interest targeting
- AI-powered automation and intelligence for TV planning workflows through a partnership with Xenet AI
- Full-service Total TV Solution offering a comprehensive managed service for activating CTV campaigns