LiftCertain is a B2B lead generation SaaS platform that identifies anonymous website visitors through identity resolution. It helps businesses convert website traffic into qualified sales leads by revealing visitor identities and contact information.
Funding
Funding not disclosed
Founders
Product
Problem
Many B2B companies struggle to identify and engage with potential customers who visit their website but don't submit a form or make direct contact, leading to missed opportunities and underutilized marketing efforts. A significant portion of website traffic remains anonymous, hindering sales teams from proactively reaching out to interested prospects. Overcoming the status quo and initiating conversations with these "silent" visitors is a key challenge for driving revenue growth.
Solution
LiftCertain offers a B2B identity resolution platform that identifies anonymous website visitors and transforms them into qualified sales leads. By deploying a custom identity pixel on designated web pages, LiftCertain matches visitors to its proprietary identity graph of over 150 million U.S. internet users, revealing their name, company, and navigation behavior. This enables sales teams to understand the buyer's journey, personalize outreach, and focus on high-potential prospects who are actively researching solutions. The platform provides account-based contact records and allows users to segment leads by behavior for targeted follow-up.
Target Audience
LiftCertain primarily targets medium to large B2B companies with robust web traffic, complex sales cycles, and dedicated outbound sales teams.
Features
- Custom identity pixel deployment on specific web pages
- Matching of website visitors to a proprietary identity graph of over 150 million U.S. internet users
- Identification of visitor name, email, company, and navigation behavior
- Segmentation of leads by behavior for targeted outreach
- Cloud-based platform for on-demand viewing, categorization, and export of leads
- Account-based contact records
- Optional multi-channel ad campaign management