Lexir provides a SaaS platform that lets craft and independent alcohol brands sell across Europe while keeping control of inventory, pricing, and compliance. The system combines bonded warehousing, order fulfillment, tax handling and an omni‑channel sales hub for B2B and direct‑to‑consumer channels, with a marketplace to connect brands to local buyers.
Funding
Funding not disclosed
Founders
Product
Problem
Craft and independent alcohol brands often face poor margins and limited control when using traditional distributors, which take large fees and restrict pricing and inventory decisions. Expanding into new international markets adds complexity due to bonded storage, tax compliance, and the need to manage multiple sales channels.
Solution
Lexir offers an all‑in‑one SaaS platform that lets drinks brands launch and sell internationally while retaining ownership of their stock and pricing. The service provides bonded warehousing, order fulfillment, payment processing, and tax compliance across EU markets, all coordinated through a single dashboard. Brands can create their own e‑commerce storefronts and connect to B2B channels such as bars, restaurants, hotels, and retail, as well as direct‑to‑consumer sales. A built‑in sales‑partner network and lead management tools help brands find local buyers without relying on traditional distributors. Pricing is tiered per market with a commission on margin, allowing brands to scale storage and SKU count as they grow.
Target Audience
Lexir serves craft and independent alcohol producers seeking to enter or expand within European markets, as well as boutique distributors and sales teams that require a unified platform for multi‑channel order management.
Features
- Bonded warehouse storage with flexible pallet limits per subscription tier
- Integrated order fulfillment, payments, and EU excise‑duty compliance
- Omni‑channel sales hub supporting B2B (bars, restaurants, hotels, retail) and D2C e‑commerce
- Brand‑controlled pricing engine with default, custom, volume‑based, and percentage rules
- Real‑time stock management and free intra‑year stock transfers
- Sales‑partner marketplace with lead distribution, digital marketing, and event tools
- API and integration options for existing online stores and third‑party marketplaces
- Tiered subscription plans (Essentials, Plus, Scale, Enterprise) with commission on brand margin