Webvert audits and optimizes website assets to reduce page load times, bandwidth usage, and associated carbon emissions. It provides automated code and media compression, lazy loading, server‑side caching recommendations, and a carbon impact calculator, with optional subscription monitoring and reporting for ongoing performance and sustainability compliance.
Funding
Funding not disclosed
Founders
Product
Problem
Many websites have grown in size and complexity, leading to slow page loads, higher bandwidth consumption, and a measurable digital carbon footprint. The performance degradation reduces visitor retention and SEO rankings, while the unnecessary data transfer contributes to invisible environmental pollution.
Solution
Webvert provides a systematic decarbonization service that audits a site’s full asset portfolio, removes redundant code and media, and applies performance‑optimizing techniques such as compression, minification, and lazy loading. The resulting pages retain the original visual design but are significantly lighter and faster, directly lowering bandwidth usage and associated CO₂ emissions. Clients receive a detailed post‑optimisation report that quantifies speed gains, bandwidth savings, and estimated carbon reduction, and can integrate the findings into their sustainability reporting. For organizations that need ongoing upkeep, Webvert offers a subscription model that continuously monitors and refines site performance to keep the digital footprint minimal over time.
Target Audience
Primary customers are e‑commerce operators, corporate marketing teams, digital agencies, and public‑sector websites that require both high performance and demonstrable sustainability metrics.
Features
- End‑to‑end site audit using automated crawlers that map all assets, scripts, and third‑party calls.
- Asset optimization pipeline: lossless image compression, WebP conversion, CSS/JS minification, and dead‑code elimination.
- Intelligent lazy‑loading and HTTP/2 push configuration to reduce initial payload without affecting UX.
- Server‑side caching and CDN recommendation engine to cut repeat data transfer.
- Carbon impact calculator that translates bandwidth reduction into CO₂‑eq savings, compliant with standard ESG reporting frameworks.
- Comprehensive post‑optimisation dossier including performance metrics, RSE figures, and actionable recommendations for developers.
- Optional SaaS auto‑diagnostic portal that provides on‑demand health checks and continuous monitoring via API integration.
- Subscription service that schedules monthly re‑audits, incremental updates, and alerts for regressions in performance or emissions.