Advertisers and agencies using cross‑media measurement struggle to obtain real‑time, privacy‑compliant insights from the WFA Halo ecosystem. Existing tools often require manual data stitching, expose raw identifiers, or lack flexible visualizations, limiting timely optimization of campaigns. Let the Data Flow (LTDF) delivers a SaaS‑based measurement UI that plugs directly into the Halo cross‑media measurement platform.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and agencies using cross‑media measurement struggle to obtain real‑time, privacy‑compliant insights from the WFA Halo ecosystem. Existing tools often require manual data stitching, expose raw identifiers, or lack flexible visualizations, limiting timely optimization of campaigns.
Solution
Let the Data Flow (LTDF) delivers a SaaS‑based measurement UI that plugs directly into the Halo cross‑media measurement platform. The interface aggregates encrypted campaign signals, applies AI‑enhanced analytics, and presents results in configurable dashboards that respect privacy‑by‑design principles. Data are processed on SOC 2 Type II‑certified Google Cloud infrastructure, with end‑to‑end encryption and role‑based access controls, ensuring that only authorized users can view aggregated metrics. Real‑time visualizations and AI‑driven anomaly detection enable advertisers to act on performance signals without exposing raw user identifiers. The solution is offered through subscription licenses, giving agencies and brands continuous access to secure, up‑to‑date measurement tools.
Target Audience
The primary customers are advertising agencies and brand marketing teams that run campaigns measured through the WFA Halo ecosystem and require secure, real‑time analytics dashboards.
Features
- Native integration with the WFA Halo measurement protocol for seamless data ingestion
- AI‑powered analytics engine that generates lift estimates, attribution models, and anomaly alerts
- Fully customizable dashboards with drag‑and‑drop widgets, drill‑down charts, and exportable reports
- Privacy‑first architecture: data encrypted at rest and in transit, no raw identifiers stored
- Role‑based access control and audit logging to enforce granular permissions
- SOC 2 Type II certification and continuous security monitoring on Google Cloud Platform
- API endpoints for programmatic access to aggregated metrics and model outputs
- Multi‑tenant SaaS deployment with automatic updates and zero‑downtime releases