Highlight is an in-home product testing platform that automates the recruitment, logistics, and data collection processes, enabling brands to gather actionable consumer insights rapidly. By providing real-time access to high-quality data from a diverse panel of engaged participants, Highlight addresses the challenge of obtaining timely and relevant feedback for product development and optimization.
Funding
$30.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Traditional product testing methods often suffer from slow turnaround times, limited participant diversity, and cumbersome logistics, hindering brands from obtaining timely and representative consumer feedback. This can lead to delayed product development cycles, missed market opportunities, and products that fail to resonate with target consumers.
Solution
Highlight offers an in-home product testing platform that streamlines the entire process, from participant recruitment to data collection and analysis. The platform automates logistics, provides access to a diverse and engaged panel of consumers, and delivers real-time data through an intuitive dashboard. By enabling brands to gather actionable insights quickly and efficiently, Highlight facilitates faster product iteration, optimized product performance, and increased market success.
Target Audience
Highlight primarily serves consumer packaged goods (CPG) companies, research and development teams, consumer insights professionals, brand managers, and marketers seeking to optimize product development and gain a competitive edge through data-driven decision-making.
Features
- Automated participant recruitment and screening based on specific demographic and psychographic criteria
- Seamless product distribution and tracking to ensure timely delivery to participants
- Customizable survey and questionnaire tools for gathering quantitative and qualitative feedback
- Real-time data dashboards with interactive visualizations for immediate insights
- Advanced analytics capabilities for identifying trends, patterns, and key drivers of consumer preference
- Integration with existing research workflows and data management systems
- Secure and compliant data handling to protect participant privacy and confidentiality
- Support for a wide range of product categories and testing methodologies, including sensory, usage, and packaging tests