The startup offers a cloud-based platform for event attendee management that enhances community engagement through targeted communication and data collection tools. By providing subscription-based access to both online and offline marketing solutions, it enables businesses to effectively manage customer interactions and optimize sales strategies.
Funding
$520K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to effectively engage customers and employees, track engagement across multiple channels, and incentivize desired behaviors such as purchases, eco-friendly actions, and internal initiatives. Existing solutions often lack the flexibility to reward diverse actions and fail to provide comprehensive data insights for optimizing engagement strategies.
Solution
Letmotiv provides a SaaS platform that enables businesses to motivate and measure customer and employee engagement through customizable loyalty and reward programs. The platform supports "neo-fidelity" (rewarding various customer interactions) and "eco-fidelity" (incentivizing eco-friendly actions), offering a range of modules to track and reward specific behaviors across online, offline, and intermediary channels. An Engagement Data Platform provides centralized data visualization and reporting, allowing businesses to analyze engagement metrics, measure environmental impact (for eco-fidelity programs), and optimize their engagement strategies. The platform also offers an open API for integration with existing CRM, e-commerce, and other enterprise systems.
Target Audience
Letmotiv targets businesses across various sectors, including retail, e-commerce, and corporate organizations, seeking to enhance customer loyalty, promote sustainable practices, and improve employee engagement. The platform also serves local governments aiming to incentivize eco-friendly actions among residents.
Features
- Customizable modules for rewarding a wide range of actions, including purchases, social media engagement, in-store activities, and completion of surveys
- Eco-fidelity modules for tracking and incentivizing eco-friendly behaviors, such as reducing energy consumption, using sustainable transportation, and minimizing waste
- Front-office website and mobile app for customers and employees to view missions, track points, and redeem rewards
- Engagement Data Platform for visualizing engagement data, measuring environmental impact, and generating reports
- Open API for integration with CRM, e-commerce platforms, and other enterprise systems
- Support for both B2C and B2B loyalty programs
- Geo-location, flashcode and interactive kiosk capabilities for in-store engagement
- Tools for rewarding engagement across digital channels, including websites, mobile apps, webinars and newsletters