More
Less is More offers concentrated powder-to-liquid personal care products that users activate at home by adding water and shaking, reducing packaging and transport emissions by 90% compared to conventional liquid alternatives. The company provides refillable bottles and lightweight powder sachets for shampoo, shower gel, and hand soap, with formulas that are 99% naturally derived, vegan, and free from silicones, parabens, and microplastics.
- Clean Technology
- Consumer Goods
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Product
Problem
Conventional personal care products are mostly water, requiring heavy packaging and costly, carbon-intensive transport that contributes to plastic waste and unnecessary environmental impact. Consumers who want effective, high-quality hair and body care often have to choose between performance and sustainability, as eco-friendly options frequently compromise on efficacy or convenience.
Solution
Less is More provides ultra-concentrated powder-to-liquid personal care products that users activate at home by adding water and shaking, eliminating the need to ship water and reducing packaging and transport emissions by 90%. Each 25g powder sachet transforms into 250ml of ready-to-use liquid product, with refillable bottles made from 100% recycled PET plastic or durable glass. The formulas are 99% naturally derived, pH-neutral, dermatologically tested, and free from silicones, parabens, SLS, SLES, and microplastics, ensuring high performance without compromising on skin or environmental safety. The company offers a full range of shampoo, shower gel, and hand soap products, along with starter kits, travel kits, and a subscription program for convenient refill delivery.
Target Audience
Primary customers are environmentally conscious consumers seeking sustainable, high-performance personal care products, as well as hospitality businesses looking for eco-friendly amenities through the company's dedicated hospitality program.
Features
- Powder-to-liquid activation system: add water to a 25g powder sachet and shake to create 250ml of liquid product, with each refill providing approximately 50 washes of shampoo, 50 showers of shower gel, or 100 hand soap washes
- Refillable packaging options: 250ml bottles made from 100% recycled PET plastic and 500ml glass bottles, with refill sachets made from sustainably sourced, fully recyclable paper that fits in standard mailboxes
- Clean, high-performance formulas: 99% naturally derived ingredients, pH-neutral (5.5), dermatologically tested, vegan, and free from silicones, parabens, SLS, SLES, colorants, and microplastics
- Specialized anti-dandruff shampoo featuring piroctone olamine 1% and zinc gluconate for efficacy against dandruff while maintaining gentle care
- Online diagnostic tool that analyzes customer needs in 2 minutes to recommend a personalized product routine
- Subscription program for automatic refill delivery, ensuring customers never run out of products
- 30-day money-back guarantee and 4.7/5 Trustpilot rating reflecting customer satisfaction