Leruo provides livestock intelligence and theft protection for South African farming communities and the auctions that serve them. The platform captures ownership information and brand marks at auction gates, consolidates farmer-reported incidents via WhatsApp, and automatically generates biosecurity compliance records required under South African regulations. Auctions receive structured intelligence briefings to enable faster, better-informed responses to suspicious activity.
Funding
Funding not disclosed
Founders
Product
Problem
Livestock theft costs South African farmers billions of rand annually, with communal farmers bearing the highest exposure and the least protection. Over 40% of livestock from communal farmers are sold through auctions, yet these venues have historically lacked integrated theft intelligence and biosecurity safeguards.
Solution
Leruo provides a protection layer built into existing auction operations. During livestock offload, a mobile app captures ownership information and matches brand marks at the gate. Farming community members report suspicious activity and theft directly via WhatsApp, with no app or registration required. Leruo verifies and consolidates these reports, then delivers structured intelligence briefings to auction operators. The platform also automatically generates biosecurity compliance records required under the APAC Biosecurity Rules for Livestock Agents, ensuring auctions are audit-ready at all times. Leruo enables auctions to share information directly with stock theft units, creating a pipeline between biosecurity records and law enforcement investigations.
Target Audience
Primary customers are livestock auction operators in South Africa who need automated biosecurity compliance and theft intelligence, as well as communal and commercial farmers seeking free theft protection and community alerts.
Features
- Mobile app for auction gate capture that records ownership information and matches brand marks during livestock offload
- WhatsApp-based reporting channel for farmers to report theft or suspicious activity without needing an app or registration
- Automated biosecurity compliance record generation aligned with APAC Biosecurity Rules (Government Gazette 43900, Board Notice 135 of 2020)
- Structured intelligence briefings delivered to auction operators before and during sale days
- Direct information-sharing pipeline between auction biosecurity records and stock theft units
- Community alert system that notifies farmers of incidents in their area via WhatsApp