Lemme provides science‑backed dietary supplements in gummy and capsule forms targeting energy, stress, weight management, digestion and other wellness goals. All products are formulated without parabens, gluten, silicon dioxide, talc or synthetic colors and are validated by third‑party testing. The brand sells individual items, customizable bundles and a subscription service through its e‑commerce platform, offering automatic delivery and price discounts.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking daily nutritional support often face inconvenient, hard-to-swallow pills that contain synthetic additives, allergens, or unverified ingredient blends, making it difficult to maintain consistent, enjoyable supplementation for goals such as energy, stress relief, weight management, and digestion.
Solution
Lemme delivers science‑backed dietary supplements in gummy and capsule formats that are formulated to address specific wellness objectives while remaining palatable and free from parabens, gluten, silicon dioxide, talc, and synthetic colors. Each product incorporates clinically studied extracts—such as Morosil™ red orange, Black Ginger, and AMPK‑activating compounds—combined with targeted vitamin and mineral profiles. Formulations are validated through third‑party testing to ensure potency and purity. Customers can purchase individual items, curated bundles, or enroll in a subscription service that provides automatic delivery, price discounts, and loyalty rewards. The e‑commerce platform offers a “Build Your Bundle” tool, free shipping on orders over $50, and a subscription‑save model that reduces cost by up to 35 % per purchase.
Target Audience
The primary customers are health‑conscious adults—particularly millennials and Gen Z—who prefer convenient, tasty supplement formats for daily wellness goals such as energy boosting, stress management, weight control, and digestive health.
Features
- Gummies and capsules formulated for distinct benefits: energy (Matcha B12 gummies), stress reduction (Chill gummies), weight management (Burn capsules with Morosil™ and Black Ginger), digestion (Debloat gummies and probiotic capsules), and GLP‑1 support.
- Ingredient transparency: free of parabens, gluten, silicon dioxide, talc, synthetic dyes, and FD&C colors; all claims supported by peer‑reviewed research and third‑party lab verification.
- Clinically studied actives (e.g., Morosil™ red orange extract for fat loss, AMPK activators for metabolism, B‑vitamin complexes for energy metabolism).
- Customizable “Build Your Bundle” interface allowing users to select up to four products at a discounted bundle price.
- Subscription program with auto‑ship, flexible frequency, pause/cancel options, and loyalty points redeemable for free products or discounts.
- Free shipping threshold ($50) and periodic free‑gift promotions for orders exceeding $85/$115.
- Dedicated product categories for mood, sleep, energy, weight management, women’s health, beauty, and digestion to streamline discovery.
- Secure e‑commerce checkout with encrypted data handling and compliance with consumer health data privacy standards.