Legitimate provides a secure Near Field Communication (NFC) tagging system that authenticates physical products and connects them to customizable digital experiences. This technology enhances consumer engagement by offering verified access to exclusive content, events, and communities, ensuring that purchases are genuine.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to verify the authenticity of their physical products, leading to counterfeiting and a lack of direct engagement with consumers after the point of sale. Traditional methods like QR codes are easily copied, failing to provide robust security or unique interactive experiences. This limits a brand's ability to build loyalty and gather valuable insights into consumer behavior.
Solution
Legitimate provides a Near Field Communication (NFC) tagging system that transforms physical products into interactive digital channels. By embedding secure NFC chips into products, brands can authenticate items and connect them to customized digital experiences without requiring users to download an app. Each tap of a Legitimate Tag generates a unique, encrypted URL, ensuring that interactions are secure and unreplicable. The platform includes a live content management system (CMS) that allows brands to update digital experiences in real-time, along with an analytics dashboard to track consumer engagement and retarget customers based on their interactions.
Target Audience
The primary target audience includes brands in the music, sports, fashion, and food & beverage industries seeking to authenticate products, enhance consumer engagement, and gather direct-to-consumer insights.
Features
- Embedded NFC chips customized to various product types
- Unique, encrypted scan URLs generated for each interaction
- Live CMS for real-time updates to digital experiences
- Analytics dashboard providing real-time data on consumer interaction and engagement
- Mobile web-based experience, eliminating the need for app downloads
- Retargeting capabilities based on scan data to drive repeat purchases
- Options for quick launch with pre-built templates or custom white-label solutions