LEGACIES is a streetwear brand that creates officially licensed, limited edition apparel in collaboration with premier football clubs. Each garment features an interactive neck label that unlocks access to a mobile app, where buyers can engage with exclusive content, VIP experiences, and rewards.
Funding
Funding not disclosed
Founders
Product
Problem
Football fans often lack meaningful ways to connect with their favorite clubs beyond standard merchandise, which typically offers no interactive or experiential value. Traditional fan apparel fails to bridge the gap between physical products and digital engagement, leaving fans without exclusive access to club-related experiences or rewards.
Solution
LEGACIES offers a curated selection of officially licensed, limited edition streetwear designed in collaboration with top football clubs. Each garment incorporates an interactive neck label powered by ML3 technology, which, when scanned with a mobile device, links the item to the LEGACIES app and grants access to Club LEGACIES. Through this membership, users can unlock VIP experiences, match day tickets, signed merchandise, and exclusive events across Europe. The brand combines modern design with tech-integrated features, creating a seamless fusion of physical apparel and digital fan engagement.
Target Audience
Primary customers are football fans and streetwear enthusiasts who seek exclusive, tech-enabled apparel that offers both style and access to club-related experiences and rewards.
Features
- Interactive neck label with ML3 technology that links each garment to the LEGACIES app when scanned
- Limited edition collections officially licensed with premier sports clubs, including Juventus, Inter, and Benfica
- Club LEGACIES membership providing access to match day tickets, cash prizes, hospitality tickets, and signed shirts
- Exclusive VIP events across Europe reserved for members
- Knowledge-based challenges and battles against other members for rewards