Leadfeeder identifies anonymous B2B website visitors by matching IP addresses to a daily‑updated company database, then enriches each prospect with firmographic and contact data. The platform provides real‑time activity tracking, customizable lead‑scoring filters, and two‑way integrations with major CRMs and marketing automation tools, enabling sales and marketing teams to prioritize and engage buyer‑intent leads.
Funding
$31.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ACFounders
Product
Problem
Many B2B websites receive anonymous traffic, so marketers and salespeople cannot see which companies are visiting, what pages they view, or whether the visitors show buying intent. Relying on form submissions captures only a tiny fraction of potential leads, leading to wasted ad spend and missed revenue opportunities.
Solution
Leadfeeder converts anonymous web visits into identifiable business leads by matching visitor IP addresses to a continuously refreshed company database. It enriches each identified company with firmographic details, contact information, and real‑time activity logs, then applies customizable behavioral and firmographic filters to score and prioritize prospects. The platform syncs this intelligence directly into major CRMs and marketing automation tools, enabling two‑way data flow, automated deal creation, and instant notifications. Built on GDPR‑compliant data sources and AI‑driven IP matching, Leadfeeder delivers actionable buyer‑intent signals without requiring visitors to fill out forms.
Target Audience
Primary users are B2B sales and marketing teams—including account‑based marketers, agencies, and enterprise revenue operations—who need to identify, qualify, and engage website visitors as sales‑ready leads.
Features
- IP‑to‑company matching engine that updates daily, filtering out ISPs, bots, and low‑quality traffic.
- Real‑time visitor activity tracking (page views, traffic source, engagement duration) with over 50 behavioral and firmographic filters for lead scoring.
- Enriched contact data (validated email, phone, LinkedIn) and hierarchical role filtering to surface decision‑makers.
- Native, two‑way integrations with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Slack, Google Ads, and over 5,000 apps via Zapier.
- Custom feed creation, alert rules, and automated email/Slack notifications for target‑account visits.
- Secure, GDPR‑compliant data handling with ISO‑27001/27701 certifications and end‑to‑end encryption.
- RESTful IP Enrich API for programmatic lookup of company details by IP address.
- Tiered pricing model including a free plan (up to 100 identified companies, 7‑day data) and paid plans starting at $99 / month (annual) based on monthly identified companies.