LeadMetrics provides precise, GDPR-compliant lead tracking and attribution for B2B and B2C performance marketers and agencies. The platform centralizes campaign data into customizable dashboards, offering accurate insights from ad touchpoint to CRM deal revenue. This unified tracking system eliminates budget waste from inaccurate attribution and streamlines reporting for data-driven campaign optimization.
Funding
$125K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Lead generation agencies and performance marketers struggle with fragmented tracking setups, inaccurate attribution from ad click to CRM conversion, and time‑consuming manual reporting, which leads to wasted ad spend and limited visibility into campaign ROI. Additionally, complying with GDPR while collecting lead data adds operational complexity.
Solution
LeadMetrics delivers a GDPR‑compliant, single‑code tracking platform that captures every user interaction from the first ad impression through CRM deal stages. The solution consolidates data from major ad networks, web events, and payment systems into a unified, real‑time dashboard, enabling precise multi‑touch attribution (up to 90 days) and automated ROAS calculations. Built‑in server‑side tracking and conversion APIs eliminate pixel‑related gaps and ad‑blocker losses. Integrated AI Marketing Copilot analyzes the data and generates actionable optimization recommendations, while role‑based access controls keep data secure for agencies and their clients.
Target Audience
Primary customers are B2B and B2C lead‑generation agencies, performance marketing teams, and in‑house growth units that require accurate, GDPR‑compliant attribution and scalable reporting.
Features
- One‑code, server‑side tracking that records all events without pixel chaos, bypassing ad blockers and cookie banners
- Conversion API that auto‑maps events to Meta, TikTok, LinkedIn, and Google tags without manual setup
- CRM/AdSync integration with HubSpot, Close and Stripe for end‑to‑end deal, stage, and revenue attribution, including real‑time ROAS
- Touchpoint view and 90‑day attribution window to identify the full funnel path of each lead
- Customizable KPI dashboards with drag‑and‑drop widgets, supporting 80+ predefined ad and CRM metrics
- Role‑based team and client access, enabling secure multi‑user collaboration
- AI Marketing Copilot that surfaces performance insights and text‑based optimization suggestions
- Multi‑domain and webhook mapping for complex funnels, ensuring seamless data flow across landing pages and third‑party tools