Laylo is a customer relationship management platform that enables artists, live events, and sports teams to directly engage with fans through automated notifications for ticket and merchandise drops. By consolidating multiple marketing tools into one system, Laylo enhances fan interaction and sales efficiency, helping clients generate over $500 million in revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Artists, live event organizers, and sports teams often struggle to effectively manage fan engagement and marketing efforts across multiple platforms. Juggling various tools for email, SMS, and social media notifications can be inefficient and lead to missed opportunities for direct communication and sales.
Solution
Laylo provides a consolidated platform for customer relationship management, enabling artists, live events, and sports teams to directly engage with their fans through automated notifications for ticket, merchandise, and content drops. The platform streamlines fan interaction and enhances sales efficiency by integrating tools for SMS, email, and Instagram direct messages. Laylo allows users to create instant landing pages, schedule messages, segment audiences, and connect with other platforms like Shopify and Spotify.
Target Audience
Laylo primarily targets artists, live event organizers, sports teams, and creators seeking to build fan lists, reward their audience, and increase sales of tickets, merchandise, and content.
Features
- Automated drop notifications via SMS, email, and Instagram DMs
- Instant landing page creation for fan sign-ups
- Audience segmentation based on location, purchase history, and engagement
- Integration with Shopify, Spotify, TIXR, Set.live, Merchtable, Posh, and GetIn
- Touring pages to promote events and notify fans about ticket drops in their city
- Real-time tracking and analytics to measure campaign performance
- Scalper prevention features
- Custom phone number included