Launchpoint is a creator marketing platform that enables brands to run large-scale campaigns with verified creatorsa, fraud-proof view counting, and automated compliance, contracts, and payouts. Its Darwin Rerank LLM detects fraudulent and duplicated content while its Drive-to-Retail product assigns college athletes to specific stores and verifies their visits with geo-tagged posts. The platform supports campaigns with 50,000+ simultaneous creators and charges a payout fee only when money moves.
Funding
Funding not disclosed
Founders
Product
Problem
Brands scaling creator marketing beyond a handful of influencers face significant trust issues: inflated or botted view counts, undisclosed sponsored content, unverifiable payouts, and the manual overhead of managing contracts, taxes, and disclosures across thousands of creators. Without verification and automation, large campaigns become unmanageable and expose brands to fraud and compliance risk.
Solution
Launchpoint provides an end-to-end creator marketing infrastructure that lets the largest brands run micro-creator campaigns of 50,000+ participants with confidence. The platform's Darwin Rerank LLM reviews every creator's actual content before onboarding, continuously verifies live view and engagement signals against payout thresholds, and detects duplicate or fraudulent videos before money moves. Payout calculations—including CPMs, view bonus ladders, and prompt-based incentives—are computed automatically, and end-to-end compliance handles contracts, W-9 collection, TIN verification, 1099 filing, and FTC disclosure enforcement in one system. For retail-focused campaigns, its Drive-to-Retail workflow assigns creators to specific store locations, verifies physical visits through native geo-tagging, and manages briefs and approvals to bridge social impressions with in-store purchases.
Target Audience
Primary customers are enterprise brands and agencies running large-scale creator marketing campaigns, particularly CPG companies launching products in retail who need verified in-store activation from college athletes and micro-creators.
Features
- Darwin Rerank LLM: a multimodal, federated AI system for content vetting, fraud detection, duplicate video identification, and payout intelligence
- Pre-vetted network of 100,000+ creator profiles matched to campaign briefs based on actual posting behavior
- Automated payout engine that computes flat fees, CPM-based rewards, view bonus ladders, and prompt bonuses with real-time verification against engagement metrics
- End-to-end compliance pipeline: signed contracts before go-live, W-9 collection at onboarding, IRS TIN verification, automatic 1099-NEC filing, and enforced ad disclosures
- Drive-to-Retail workflow with automated store-to-creator assignment, native location verification for physical store visits, and geo-tagged post proof tied to named retail locations
- Audience-geography filtering that matches creator follower locations against store zip codes for proximity-driven campaigns
- FTC-compliant brief generation with proof requirements spelled out (store, shot composition, talking point, disclosure tag)