Laudable utilizes AI to analyze call recordings from platforms like Gong and Chorus, identifying and extracting customer testimonials and success stories. This enables B2B companies to efficiently generate social proof and relevant content for sales and marketing efforts, enhancing customer engagement and conversion rates.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CBPKFounders
Product
Problem
B2B companies struggle to efficiently leverage customer success stories and testimonials for marketing and sales, often missing valuable social proof hidden within call recordings. Manually identifying and extracting these insights from platforms like Gong and Chorus is time-consuming and resource-intensive.
Solution
Laudable provides an AI-powered platform that automatically analyzes call recordings from tools like Gong and Chorus to identify key customer testimonials and success stories. The platform extracts relevant quotes, identifies customer advocates, and generates content such as case study outlines, sales slides, and G2 review requests. Laudable helps B2B companies scale their customer marketing efforts by unlocking hidden customer proof and making it readily available to revenue teams. The platform integrates with Slack, enabling sales and marketing teams to quickly access targeted customer wins and references for specific deals or occasions. Laudable offers both automated story generation and professional video editing services to create high-impact video testimonials.
Target Audience
Laudable primarily targets B2B marketing and sales teams, customer success teams, and customer-led growth teams that utilize call recording tools and seek to efficiently leverage customer stories.
Features
- AI-powered analysis of call recordings from Gong, Chorus, and other platforms
- Automatic identification and extraction of customer testimonials and success stories
- Generation of case study outlines, sales slides, G2 review requests, and other content
- Slack integration for easy access to customer proof and references
- Automated identification of customer advocates
- Professional video editing services for creating branded video testimonials