Lative
Lative provides an AI-native sales planning platform that unifies top-down GTM strategy with bottom-up operational data into a single live model. The platform offers insights, predictive planning, and execution monitoring for sales productivity, capacity, quota, and pipeline management. It integrates with CRM, HRIS, finance tools, and data warehouses to keep plans aligned with real-world performance.
- Sales Technology
- Artificial Intelligence
- Enterprise Software
- Software Only
- Data & Analytics
- AI Agents
Funding
Raised to date
$2.9MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
GTM planning today is slow, manual, and disconnected from execution. Finance, marketing, and sales teams re-plan separately using different assumptions and data, and the drift between them compounds every quarter, leading to outdated plans and missed targets. Spreadsheets cannot handle the manual data feeds from CRM, marketing, and finance systems, leaving risks like capacity gaps and pipeline shortfalls hidden until it is too late.
Solution
Lative provides an AI-native GTM planning infrastructure and process layer that continuously plans, monitors, and optimizes a company's revenue engine. The platform connects top-down GTM plans with bottom-up operational data into a single live model, ensuring marketing and sales run from the same engine and plans stay accurate, actionable, and aligned. It offers insights into sales productivity, efficiency, and performance, predictive planning for targeting, quota, pipeline, and capacity modeling, and execution tools that monitor predictions, identify risks early, and benchmark performance. This allows revenue teams to move from reactive to proactive decision-making, improving sales productivity and saving hours of manual planning time.
Target Audience
Primary customers are revenue leaders (CROs), Revenue Operations (RevOps) professionals, and Finance executives at B2B SaaS companies who need to make confident capacity planning, quota setting, and revenue forecasting decisions.
Features
- AI-native platform providing a single live model that unifies top-down strategic plans with bottom-up operational data from CRM, marketing, and finance systems
- Insights module delivering sales productivity, efficiency, performance, and marketing intelligence analytics for faster, data-driven decisions
- Planning module with predictive targeting, quota, pipeline, and capacity modeling to create scalable plans and optimize hiring strategies with precision
- Execution module for prediction monitoring, early risk identification, and benchmarking to ensure targets are met and exceeded
- Agentic AI capabilities that automate and enhance planning processes, including AI-generated executive narratives for board-ready summaries
- Connects top-down GTM plans with bottom-up operational data specifically designed to align marketing and sales planning, ensuring neither operates in isolation
- Integrates with CRM, HRIS, finance tools, and data warehouses/lakes to pull live data so every model reflects real-world inputs