Lative.ai is an AI decision intelligence platform for go-to-market (GTM) teams, enabling them to continuously plan, monitor, and optimize their revenue engine by connecting sales strategy to execution. It provides a single live model that unifies top-down GTM plans with bottom-up operational data, keeping marketing, sales, and finance aligned on one source of truth. The platform is built for CROs, RevOps, and Finance leaders to make confident, data-driven decisions on capacity planning, quota setting, and revenue forecasting, replacing manual spreadsheets with real-time insights and predictive analytics.
Funding
Funding not disclosed
Founders
Product
Problem
GTM planning today is slow, manual, and disconnected from execution. Finance, marketing, and sales teams re-plan separately using different assumptions and data, and the drift between them compounds every quarter, leading to outdated plans and missed targets. Spreadsheets cannot handle the manual data feeds from CRM, marketing, and finance systems, leaving risks like capacity gaps and pipeline shortfalls hidden until it is too late.
Solution
Lative.ai provides an AI-native GTM planning infrastructure and process layer that continuously plans, monitors, and optimizes a company's revenue engine. The platform connects top-down GTM plans with bottom-up operational data into a single live model, ensuring marketing and sales run from the same engine and plans stay accurate, actionable, and aligned. It offers insights into sales productivity, efficiency, and performance, predictive planning for targeting, quota, pipeline, and capacity modeling, and execution tools that monitor predictions, identify risks early, and benchmark performance. This allows revenue teams to move from reactive to proactive decision-making, improving sales productivity and saving hours of manual planning time.
Target Audience
Primary customers are revenue leaders (CROs), Revenue Operations (RevOps) professionals, and Finance executives at B2B SaaS companies who need to make confident capacity planning, quota setting, and revenue forecasting decisions.
Features
- AI-native platform providing a single live model that unifies top-down strategic plans with bottom-up operational data from CRM, marketing, and finance systems
- Insights module delivering sales productivity, efficiency, performance, and marketing intelligence analytics for faster, data-driven decisions
- Planning module with predictive targeting, quota, pipeline, and capacity modeling to create scalable plans and optimize hiring strategies with precision
- Execution module for prediction monitoring, early risk identification, and benchmarking to ensure targets are met and exceeded
- Agentic AI capabilities that automate and enhance planning processes, further connecting strategy to execution
- Connects top-down GTM plans with bottom-up operational data specifically designed to align marketing and sales planning, ensuring neither operates in isolation