Latinos in Sports (LiS) is a multitiered platform connecting the global sports industry with the Latino community, serving as a central hub for leagues, teams, and brands. The company activates tentpole events in partnership with CNBC, ESPN, and the NFL at major moments like Formula 1 in MiamiFrances and the Super Bowl. LiS also co-commissioned the Nielsen "Gamechangers" study, a first-of-its-kind research report on Latino fandom across the five major American sports leagues.
Funding
Funding not disclosed
Founders
Product
Problem
The sports industry often overlooks the Latino community despite it being the fastest-growing, youngest, and most tech-savvy demographic in America. Brands, leagues, and teams lack a dedicated platform to engage this influential fan base, missing significant business opportunities in sports marketing, sponsorship, and fan engagement.
Solution
Latinos in Sports (LiS) provides a multitiered platform that elevates Hispanics in the global sports industry and connects leagues, teams, and brands with the power of the Latino community. The company activates high-profile tentpole events in major cities during Formula 1, the U.S. Open, and the Super Bowl in partnership with CNBC, ESPN, and the NFL, creating direct engagement opportunities. LiS also drives industry knowledge through its Data Lab, which conducts and co-commissions proprietary research—including a landmark Nielsen study called "Gamechangers"—to help partners make informed, data-driven decisions about reaching Latino sports fans.
Target Audience
The primary audience includes sports leagues, teams, brands, and marketers seeking to engage the U.S. Hispanic community, the fastest-growing and youngest demographic segment in America.
Features
- Tentpole event activations at major sporting moments in Miami (Formula 1), New York City (U.S. Open), and every Super Bowl in partnership with the NFL
- Strategic media partnerships with CNBC and ESPN that amplify brand visibility and community engagement
- Data Lab offering proprietary and secondary research through partnerships with Nielsen, NYU Tisch Global Institute for Sports, McKinsey, and Aspen Institute
- "Gamechangers" report powered by Nielsen, a first-of-its-kind quantitative study analyzing Latino fandom across the NFL, MLB, NBA, NHL, and MLS
- Expert analysis of dozens of studies at the intersection of Latinos and sports, compiled with NYU Tisch Global Institute for Sports