Lately is an AI-powered social media marketing platform that transforms longform content into optimized social media posts by analyzing past performance data to create a unique Voice Model for each client. This technology addresses the challenge of low engagement rates on social media by generating high-performing, tailored content that increases audience reach and interaction.
Funding
Funding not disclosed
Founders
Product
Problem
Creating engaging social media content that resonates with the target audience and drives conversions is a time-consuming and challenging task for marketers. Generic content often fails to capture attention, resulting in low engagement rates and wasted marketing efforts.
Solution
Lately is an AI-powered social media marketing platform that leverages machine learning to transform long-form content into optimized social media posts. The platform analyzes past social media performance data to create a unique Voice Model for each client, replicating and amplifying the brand's distinctive tone and nuances. By understanding what resonates with the audience, Lately generates high-performing, tailored content that increases audience reach, engagement, and ultimately, conversions. The platform supports various content formats, including text, audio, and video, and automates the creation and scheduling of social media posts across multiple channels.
Target Audience
Lately targets marketing teams, social media agencies, and businesses of all sizes looking to streamline content creation, improve social media engagement, and drive revenue through optimized social media marketing.
Features
- AI-powered content repurposing from blogs, newsletters, whitepapers, web pages, and video/audio files
- Voice Model technology that learns from social media analytics to generate brand-specific content
- Automated identification of top highlights and creation of pre-assembled social posts
- Multi-language support for English, Spanish, Italian, Portuguese, Japanese, German, and more
- Social post autogenerator and video clip autogenerator
- Employee advocacy platform for controlled and compliant content sharing
- Integration with Hootsuite, HubSpot, Sprinklr, Salesforce, and Grammarly
- Social media analytics dashboard to track content performance and audience engagement