Latana provides a brand‑tracking platform that gathers real‑time consumer feedback through non‑incentivized microsurveys embedded in mobile ads. The system delivers up to 100 000 interviews per brand per year across 200+ markets, using a machine‑learning quality engine to keep the margin of error below 2 %. Insights are shown in a modular dashboard with weekly ad‑awareness and monthly brand‑health updates and can be exported via API for integration with existing analytics tools.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional brand‑tracking studies rely on small, incentivized research panels that cover only a fraction of consumers, produce high margins of error, and update infrequently, making it difficult for marketers to obtain timely, reliable insights for campaign optimization and strategic planning.
Solution
Latana delivers a next‑generation brand‑tracking platform that captures real‑time consumer feedback through non‑incentivized, ad‑based microsurveys shown to everyday mobile users. The system reaches up to 100 000 interviews per brand per year across more than 200 markets, ensuring representative data even for niche segments. Collected responses are processed with proprietary machine‑learning pipelines that flag low‑quality inputs and guarantee < 2 % margin of error. Insights are presented in an intuitive, modular dashboard that updates weekly for ad‑awareness metrics and monthly for brand‑health, competitor‑benchmarking, purchase‑funnel, and strategic‑planning KPIs. Users can export data via API or standard file formats, enabling seamless integration with existing analytics and reporting workflows.
Target Audience
Primary users are brand managers, marketers, and insights professionals at consumer‑focused companies and agencies that need frequent, high‑precision measurement of brand perception, campaign impact, and competitive positioning.
Features
- Real‑time, ad‑based sampling that accesses the 99.9 % of consumers not in traditional panels, delivering up to 100 000 interviews per brand annually.
- Non‑incentivized microsurveys embedded in interactive ads, eliminating fraud, bots, and professional respondent bias.
- Machine‑learning quality assurance engine that enforces data integrity and produces < 2 % error margins for both broad and niche audiences.
- Weekly high‑frequency ad‑awareness tracking and monthly brand‑health updates, with automatic segmentation by demographics, geography, and custom audience attributes.
- Competitor‑benchmarking and purchase‑funnel modules that quantify awareness, consideration, preference, and usage in absolute population terms.
- Fully configurable, web‑based dashboard with drill‑down visualizations, trend lines, and KPI predictions; data can be exported via API or CSV for integration with BI tools.
- Modular pricing and plan flexibility (Essential, Pro, Custom) allowing brands to scale the number of tracked brands, segments, and KPIs without over‑paying.