Lassie offers a digital pet insurance platform that combines on-demand coverage with a health tracking system, enabling pet owners to monitor their pets' well-being and access unlimited virtual veterinary consultations. This approach addresses the financial burden of unexpected veterinary costs while promoting preventive care through educational resources and rewards for healthy pet activities.
Funding
$40.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Pet owners face unexpected veterinary costs, and traditional insurance models often lack incentives for preventive care, leading to higher premiums and reactive treatment. Many pet insurance options do not actively engage owners in their pet's health management.
Solution
Lassie provides a digital pet insurance platform that combines comprehensive coverage with a proactive health management system. Pet owners can access on-demand insurance plans and utilize a health-tracking mobile app to monitor their pet's well-being. The platform incentivizes preventive care by offering educational resources, personalized recommendations, and rewards for healthy activities, which can lower insurance costs. Lassie also includes unlimited virtual veterinary consultations, enabling timely advice and reducing unnecessary clinic visits.
Target Audience
Lassie targets pet owners, particularly dog and cat owners, who are seeking comprehensive and engaging pet insurance solutions that promote preventive care and offer flexible coverage options.
Features
- Customizable insurance plans for dogs and cats with varying coverage levels (Bronze, Silver, Gold) up to 160,000 kr.
- Mobile app for health tracking, personalized recommendations, and access to 200+ courses & veterinary advice.
- Rewards program that offers discounts on premiums for completing health courses and maintaining pet activity levels.
- Unlimited digital veterinary consultations via video call.
- Direct claim settlement with veterinarians, streamlining the reimbursement process.
- Optional add-on coverage for pre-existing conditions, subject to specific eligibility criteria.
- Partnership with Tractive, offering a GPS & health tracker to monitor pet location and activity (subscription required).
- Coverage for accidents, illnesses, and dental care related to accidents or FORL.