Landng is a platform that utilizes influencer marketing to enhance the sales of travel products by connecting brands with relevant content creators. This approach addresses the challenge of reaching target audiences effectively, increasing conversion rates and brand visibility in a competitive market.
Funding
$450K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands invest heavily in influencer trips, pop‑up events, and organic social content, but conventional analytics tools (e.g., GA4, paid‑media trackers) cannot link these touchpoints to actual sales, leaving a blind spot in marketing ROI measurement.
Solution
Landng supplies an attribution layer that captures interactions from organic channels using silent, privacy‑first identifiers (QR codes, bio‑link tokens, embedded content markers). The platform synthesizes these signals into a first‑party identity graph that matches anonymous browsing behavior to completed transactions. By exposing the revenue generated from each organic touchpoint, Landng enables marketers to quantify ROI, optimize spend, and report financial impact across influencer, pop‑up, and branded‑content campaigns. The service integrates with major commerce and CRM systems (Shopify, Salesforce) to deliver live data feeds and actionable dashboards without compromising user privacy.
Target Audience
The primary customers are luxury, beauty, hospitality, fashion, spirits, and sports brands that run high‑budget influencer, pop‑up, and branded‑content campaigns and require precise financial attribution for those organic marketing investments.
Features
- Silent, privacy‑first identifiers deployed across QR codes, bio‑link URLs, and embedded content to capture organic interactions without cookies
- First‑party identity graph that de‑identifies browsers and securely matches them to purchase events
- Revenue attribution engine that calculates per‑channel ROI and presents results in customizable dashboards
- Cross‑channel journey analytics showing unique visitors, returning visitors, and multi‑touch paths within a 90‑day attribution window
- Real‑time data feed and API connectors for Shopify, Salesforce, and other e‑commerce/CRM platforms
- Secure, GDPR‑compliant data storage with end‑to‑end encryption and role‑based access controls
- White‑label reporting that can be embedded into internal BI tools or shared with stakeholders