This startup manufactures concentrated ecological cleaning products that minimize water usage and reduce transportation volume through optimized packaging. By providing direct-to-consumer delivery, it ensures access to effective and healthy cleaning solutions with complete ingredient transparency.
Funding
$2.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional cleaning products often contain high water content and require bulky packaging, leading to increased transportation costs and environmental impact. Many consumers also seek greater transparency regarding the ingredients used in their household cleaning supplies.
Solution
This startup offers concentrated, eco-friendly cleaning products delivered directly to consumers, minimizing water usage and reducing plastic waste. By offering refills and optimized packaging, the company reduces the environmental footprint associated with traditional cleaning solutions. The product range includes laundry detergent, dishwashing liquid, and household cleaners, all formulated with transparent ingredient lists. Customers can purchase starter kits and subscribe to regular refill deliveries, reducing the need for single-use plastic bottles.
Target Audience
Environmentally conscious consumers who want to reduce their plastic consumption and prefer cleaning products with transparent ingredient lists are the primary customers. This includes families, individuals, and eco-conscious households seeking sustainable alternatives to traditional cleaning brands.
Features
- Concentrated formulas that reduce water content and packaging volume
- Direct-to-consumer delivery model, cutting out retail markups
- Refill options and subscription services to minimize plastic waste
- Transparent ingredient lists, detailing the composition of each product
- Product line includes: laundry detergent, dishwashing liquid, solid dish soap, toilet bowl cleaner, and multi-surface cleaners
- Solid bar options available for hygiene products like shampoo, conditioner, and body wash
- Products are manufactured in France
- Trial kits available for customers to sample products before committing to a subscription