Laight AI provides Laighthouse, an AI agent platform that automates performance marketing operations by collecting and analyzing advertising data across Google Ads, Meta, Naver, and Kakao, along with tracking tools like GA4 and AppsFlyer. The platform generates natural-language performance insights, recommends budget reallocations with projected revenue impact, and produces ad creatives through proprietary AI workflows. It serves brands and agencies managing complex multi-channel campaigns who need analyst-level diagnosis and actionable optimization suggestions.
Funding
Funding not disclosed
Founders
Product
Problem
Digital marketing teams managing campaigns across multiple brands and advertising channels face overwhelming data complexity that exceeds individual marketer capacity. Performance data is scattered across ad platforms and tracking tools, making it difficult to identify optimization opportunities, diagnose performance changes, and make timely budget decisions.
Solution
Laighthouse is an AI agent platform that collects and analyzes advertising data from Google Ads, Meta, Naver, Kakao, and tracking tools including GA4, AppsFlyer, and Amplitude to automate the full performance marketing workflow. The platform generates natural-language explanations of metric changes, identifying the context and root causes behind performance shifts rather than just displaying numbers. Its proprietary reasoning compiler recommends specific actions such as budget reallocations, media mix adjustments, and creative replacements, with projected revenue impact calculations. The system also includes creative operations capabilities that produce trend-aware ad creatives and resize them for different media channels using custom ComfyUI workflows. All insights and recommendations are delivered through a dashboard that highlights urgent campaign issues and provides AI-generated proposals with supporting evidence and expected outcomes.
Target Audience
Primary customers are e-commerce brands, performance marketing teams, and advertising agencies operating campaigns across multiple channels who need automated analysis and optimization recommendations beyond basic data visualization.
Features
- Automated data aggregation across Google Ads, Meta, Naver, Kakao, GA4, AppsFlyer, and Amplitude with real-time budget consumption tracking per media channel
- Natural-language performance reporting that explains metric changes with contextual analysis, including conversion rate shifts, CPC trends, and ROAS fluctuations
- AI-generated action proposals covering daily budget adjustments, media mix rebalancing, and campaign-level optimization with projected revenue impact estimates
- Proprietary reasoning compiler that moves beyond general-purpose LLM outputs to deliver domain-specific media mix recommendations
- Custom ComfyUI workflow for AI-powered ad creative production and automatic resizing across different advertising channels
- Collaborative dashboard with comment functionality for team discussion and approval of AI-recommended actions