Ladder is a digital life insurance platform that provides flexible term coverage ranging from $100,000 to $8 million, allowing users to apply online without the need for medical exams for policies under $3 million. By offering a straightforward application process and adjustable coverage options, Ladder addresses the challenge of obtaining affordable life insurance quickly and efficiently.
Funding
$191.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
OGTVFounders
Product
Problem
Obtaining affordable life insurance can be a complex and time-consuming process, often requiring medical exams and extensive paperwork. Traditional life insurance applications may not offer the flexibility to adjust coverage as life circumstances change.
Solution
Ladder provides a fully digital life insurance platform offering term coverage ranging from $100,000 to $8 million. The platform streamlines the application process, potentially eliminating the need for medical exams for policies under $3 million. Users can apply online and adjust their coverage ("Laddering") as their needs evolve, such as when paying down a mortgage or as children become adults. This allows for a more personalized and adaptable life insurance experience.
Target Audience
Ladder's primary customers are individuals and families seeking affordable and flexible term life insurance coverage with a streamlined, digital application process.
Features
- 100% digital application process for coverage up to $3 million, potentially eliminating the need for medical exams.
- Flexible term coverage ranging from $100,000 to $8 million.
- Adjustable coverage options, allowing users to "Ladder" their policy up or down as their needs change.
- Policies are issued by highly rated insurers.
- 30-day money-back guarantee.
- Digital application uses zero paper.
- Tree planted for every policy issued.