Laces Sports is a fantasy sports platform tailored for women and beginners, offering an AI‑driven coach named Lacey who provides personalized advice on drafts, lineups, and trades. The service simplifies traditional rosters to a seven‑player format and delivers bite‑sized video lessons and interactive trivia, rewarding users with points, badges, and real prizes as they learn and compete in skill‑matched leagues.
Funding
Funding not disclosed
Founders
Product
Problem
Fantasy sports platforms are often complex, competitive, and marketed toward a male-dominated audience, which discourages women and casual fans from participating and learning the game.
Solution
Laces offers a fantasy sports experience tailored for women and beginners by providing an AI‑driven personal coach named Lacey who guides users through drafting, lineup decisions, and weekly moves. The platform breaks down traditional rosters to a simplified seven‑player format and delivers bite‑sized video lessons that teach core concepts as users play. Users earn points, badges, and real rewards for mastering lessons, creating a gamified learning loop that keeps engagement high. Leagues are matched by skill level, ensuring newcomers compete with peers rather than seasoned veterans. All interactions are designed to be intuitive and supportive, fostering an inclusive community where women can confidently learn and enjoy fantasy sports.
Target Audience
Women who are new to fantasy sports, casual fans seeking an easy entry point, and anyone looking for a supportive, educational fantasy platform.
Features
- AI coach Lacey provides personalized, real‑time advice on drafts, trades, and weekly lineups
- Simplified 7‑player roster reduces complexity compared with traditional 16‑player formats
- Bite‑sized video lessons and interactive trivia teach fantasy fundamentals while users play
- Gamified progression system with points, badges, and tangible rewards for completing lessons and achieving milestones
- Skill‑based league matching pairs beginners with peers at similar learning stages
- Community dashboard highlights diverse user experiences and encourages peer support